The Ultimate Facebook Marketing Guide for Affiliates
Facebook is the social media giant with over 1.79 billion monthly active users, and is an excellent channel for businesses across a wide variety of sectors to reach their target audiences.
Not only can local businesses benefit from Facebook marketing, but thanks to an excellent set of advertising tools and dashboards, Facebook is an easy to use customer outreach tool for both beginner and advanced affiliate marketers.
Below you can find everything you need to know regarding the basic ins and outs of Facebook marketing for affiliates, in addition to some strategic advice on how to maximize the effects of your Facebook ad campaigns.
Facebook Marketing: Pros and Cons
When it comes to Facebook marketing there are quite a few advantages, starting with the massive reach that the social media site grants you once you’ve figured out who your target audience is. Moreover, the sheer volume of options make it both incredibly flexible and low cost.
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There are, of course, some disadvantages to Facebook marketing, but the specific pros and cons of different Facebook marketing techniques will depend on which of the following methods you rely on for customer conversion:
The Advantages of Facebook Marketing
The general advantage of Facebook marketing is simply the reach this social media channel gives you, whether you are using a Facebook page or adverts.
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Not only can you search a massive database of potential customers based on interests and groups, but you can also openly view competitors’ efforts and track engagement from different posts.
Another great aspect of social media channels like Facebook and Instagram among others is that they encourage discussion, allowing you more insight into the conversations and opinions your target markets are having about your brand or your competitors.
Facebook pages, unlike standard profiles, are not limited to 5,000 friends and are an excellent way to establish a following of potential customers. Whether you use this channel to convert sales directly, or as a way of testing different offers, it can be a great way to gain marketing insights.
The Disadvantages of Facebook Marketing
While Facebook pages are easy to set up and essentially free advertising, getting traction within your niche market can be a challenge. The reason simply being that Facebook, as popular as it is, is cluttered with other similar pages and, just as importantly, adverts.
Using ads on Facebook, as mentioned earlier, is a great way to reach a narrowed down demographic or group of people with relevant interests to your business. However, much like pages, visibility can be an issue due to the sheer volume of ads and other entertainment featured on people’s news feeds.
Therefore, they key to successful Facebook marketing is to grab the attention of people who have demonstrated a willingness to invest products like those you offer. But before you dive into selling you would need to familiarize yourself with Facebook’s affiliate marketing rules and regulations, which will be covered next.
Affiliate Marketing on Facebook: The Rules
Facebook affiliate marketing practices must abide by quite a few different sets of rules. Depending on the industry your line of products is in, you may be subject to more extreme regulations than affiliates for less regulated products.
To figure out exactly where you stand in terms of Facebook policies, there are three two major sets of rules that you should study before diving into your marketing plans, these are:
Especially if you are working with regulated markets like online casinos, there are strict rules on how your page and ads can be promoted (if at all) in different countries.
In this case, you can still make use of plenty of channels with the right permissions, or use Facebook to market your site rather than directly link to casino products.
Affiliate links and trackers are allowed on Facebook, so if your plans meet the site’s rules and regulations you can make use of your reach by offering direct offers on posts and ads.
But before you start dropping links around recklessly, you need to ensure that your Facebook page appeals to the right group of fans. Next, we will cover the best way to use your Facebook page to convert and build a solid group of customers.
Strategy for Facebook Page Monetization
To effectively promote affiliate marketing programs on Facebook not only would you need to adhere to the rules and regulations described earlier, but you also need to be strategic about your Facebook page.
First and foremost, your page should include high quality images for the profile photo and cover image, where your brand’s logo is clearly visible. Your fans should also immediately recognize what value you are offering them and, especially for prospective fans, what niche you are in. Same advice goes for the About section!
Having a pretty page isn’t everything, and the most important tips for improving your page’s visibility involve optimizing your posting strategy.
Facebook Affiliate Marketing 101: Posting Strategy
There are a few basic rules of thumb when posting to Facebook. You want to be active, but not too active, and you want your posts to reach as wide an audience as possible through suggestions that are dished out by Facebook’s own search algorithm.
Here’s how it works:
In the same way that Google has an algorithm developed to identify relevance for certain keywords, your Facebook posts are also given a certain amount of exposure on news feeds based on a few important factors:
According to various social media studies, the best time to post to Facebook in terms of exposure is between 13:00 and 15:00, peaking at 15:00 on Wednesdays. In addition to timing, make sure you do not over post to avoid looking “spammy", a maximum of 2 per day is recommended as a good way to keep fans engaged but without overloading them with content.
In terms of links, while you may be inclined to share videos from a YouTube channel or a link to your website keep in mind that Facebook does compete with search engines and media sites. This means that their algorithm will prioritize internally sourced content over something listed on another competitor site (like YouTube).
Another important factor that affects post engagement is that visual content generates 53% more likes and 104% more comments. Therefore, to maximize engagement on your posts you should try to keep your content as visual as possible!
Using Facebook Ads and Other Marketing Tools
If you are new to social media marketing in general, using Facebook as a marketing channel is one of the easiest ways to kick start your social media campaign across multiple channels.
This is simply because Facebook has developed an excellent set of user friendly tools, as well as its own analytics platform for you to monitor the effectiveness of different campaigns, and even conduct A/B tests!
While easy to navigate, the one challenge when using Facebook Ads are the multitude of options available in terms which kinds of ads you want to use, how much money you want to invest, and what time you want them to be run. These strategic options will be discussed in more detail below.Choose the Right Audience for the Right Facebook Ads
There are several options when it comes to making use of Facebook Ads, and depending on your objectives you should select your audience based on different factors. But first, you would need to decide where the ads should direct viewers, and the options on Facebook are:
You can opt for the 2nd option of directly converting customers though affiliate links, or you can funnel them through your Facebook page or even use an event like webinars to promote your brand further. The tougher decision, rather, is choosing your audience!
Apply this Strategy When Selecting Your Facebook Audience
When selecting interests that you want your ad’s target audience to have, you have a massive number of options based on their likes. The key to maximize the conversions from Facebook marketing ad campaigns is to choose interests that demonstrate a willingness to pay for your services.
How?
If people like a product, service, or media outlet that involves a purchase, it demonstrates that they are willing to invest in pursuing similar interests. Therefore, you should focus on the following types of interests to find the most valuable potential customers within your niche:
Once you do a little competitor research you will find a variety of possible interests that your target audience shares, where they have already paid for certain products. Depending on how competitive your industry is, you would also need to decide how much to invest in each ad campaign.
When deciding on campaign budgets, which can cost as little as $1 a day, the key is to reach enough customers and convert them to cover the costs and then some. Therefore, you might want to choose to test out different sums, and even different campaigns using Facebook’s Power Editor Tool.
With Facebook’s ad management tools, you can conduct A/B tests on each of your campaigns, which is particularly useful if you want to find out which creatives work best across multiple audiences. This can be done for segmentation tests as well, and may even help you narrow down demographic characteristics of your most valuable customers.
Furthermore, you can use the dashboard to monitor the success of different tactics, and even add pixels to track conversions to products or sites through Facebook!
Flexible and powerful, if you are interested in using social media to promote your products, Facebook is a great way to start.
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