awesome tips to grow Your Instagram Sales With Help From These Third-Party Platforms
Any business serious about long-term success needs to focus on increasing its brand visibility through social media. However, with so much competition, many struggle to navigate through the noise.
Instagram is quickly becoming the social media platform of choice -- by both consumers and brands. To be competitive, businesses need to produce content often, and to stay consistent, you need to make the process as easy as possible.
Let’s take a look at some of the third-party tools and marketplaces that marketers can use to boost Instagram engagement and drive more sales.
1. Manage Your Community
Crowdfire allows you manage your following on Instagram (Twitter too, by the way). See who has recently followed and unfollowed you, learn who’s no longer active on the network, discover commonly followed accounts among your followers and identify the profiles you follow that don’t follow you back.
You can also use Crowdfire to learn who your most engaged fans are, so you know to interact with those people more often.
2. Monetize Influence with Merch
Earlier this year, Instagram’s own “shoppable post” solution was finally released to qualifying merchants. Now it’s possible to sell your own products directly to followers – without asking them to click on the link in your profile and without expecting them to leave Instagram at all.
Shoppable Instagram operates by integrating your account with your ecommerce platform. BigCommerce was the first service to support the feature, and merchants piloting it have found significant success. Magnolia Boutique, for example, saw a week-over-week revenue lift of 20% from Instagram-acquired customers.
3. Measure Your Contests
A rich analytics and contest management suite for Instagram, Iconosquare offers embeddable hashtag aggregation boards, moderation modules and engagement metrics.
With your contest hashtag and start and end dates entered, your contest is ready to live, and once it’s over, you can drill down into performance details and even download a list of participants for follow-up engagement.
4. Curate and Embed Submissions
UGC is a powerful marketing tool, largely because it helps prospective ecommerce customers see how past buyers have enjoyed products in real life. Later allows you to search and curate content from users and schedule their images for use in your own account. The search function supports hashtags, user accounts and like volume, and you can also select images using their Chrome extension.
The platform allows you to collect authentic photos from your customers, those shared on Instagram and beyond, to boost social proof and fan engagement. For even more impact, you can showcase these posts on your website and your Facebook posts, effectively boosting your brand’s authenticity, trustworthiness and social proof.
5. Buy and Sell Image Rights
The stock photo backlash is real, and Instagram’s economy might be the gateway to viable answers. One of several rising marketplaces of its kind, Lobster allows marketers to find and source images taken by community members.
Photographers on Lobster can sell the rights to use their content, and businesses have the option to purchase a subscription, so they have access to the images in the marketplace whenever they need them.
6. Schedule Your Posts
Instagram is all about real-time posting and engagement for the most part, but not every marketer is able to be active at the same time as our audiences. The nuances of the platform’s algorithmic newsfeed underlines the need for targeted scheduling.
Onlypult’s Planner is one of the only third-party tools that allows marketers to post scheduled images directly to Instagram. Almost all of the others that claim to support this functionality, including Tailwind and Agorapulse, are essentially fancy reminder systems, which send push notifications to users’ phones, alerting them to post using Instagram’s mobile app. Onlypult also has its own analytics reporting and supports posting stories and Instagram Direct.
7. Sponsor Buyable Product Imagery
With Stylinity, you can find Instagram influencers interested in modeling your products as ecommerce-integrated UGC distributed to their followers.
The company’s “Shoppable Content Management System” works across several social networks, and marketplace members can follow the brands they love to learn about new opportunities, called “Looks.”
8. Buy and Sell @Mentions
If you want to get your brand featured in front of a large Instagram audience, Shoutcart’s network of influencers for hire boasts a reach of over 120 million followers.
This marketplace for buying and selling Instagram “shoutouts” is broken down according to niche strengths, so you can browse a sizeable directory of accounts, with pricing listed for each.
9. Buy Sponsored Posts
Using TapInfluence, brands can team up with top Instagrammers to create sponsored posts to share with their audience on a fully automated basis. Advertisers can use the platform’s proprietary tools to find influencer matches, automate workflows and promote content.
Their TapExchange module supports cost per engagement metrics and advanced audience targeting.
Investing in The Instagram Exchange
There are signs that Instagram’s meteoric rise is slowing down, with analysts pointing to engagement rate drop-offs and follower growth saturation as key factors to keep our eyes on. However, for those of us willing to experiment with a “pay to play” model, the marketing opportunities on offer here are as enormous as the economy surrounding them.
Today there are tools to enable virtually any Instagram-based marketing task you can think of. Whether you need to schedule activity in advance, growth hack your community of followers or sponsor posts from popular and eager Instagrammers, there’s probably a product out there to make it happen.
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