Everything You Need to Know to Promote Your Business with Facebook Offers

Facebook Offers is a feature of Facebook that allows businesses to post an offer, such as a restaurant or store discount, on their Facebook page. Both Facebook Page admins and editors can create offers.

There are two kids of Facebook Offers that a Page can set up, promo codes can be used, and a business must pay a fee to promote them (but they're free to post).

Keep reading for more information about Facebook Offers...

Types of Facebook Offers

1. In Store Only: These offers are good in-store only. To be redeemed, customers present the offer either in print (from an email) or by displaying it on their smartphone.
2. Online Only: This offer can be redeemed online only, through the company’s website or some other online platform.
3. In Store & Online: You can choose both the Facebook Offers options so that they can be redeemed by customers both online and in a store’s brick and mortar location.

How to Make a Facebook Offer

The following steps will take you through the process of creating an offer from Facebook's desktop website:

1. From the left side of your Page, choose Offers.
2. Click the Create Offer button.
3. Fill out the details for the offer like an explanation about it, when it expires, any photos you want to show about the offer (like barcodes, etc.), where it's available (in-store, online, or both), a promo code, and any terms and conditions that apply to the offer.
   
   
   If you're offering an online deal, you have to provide the URL for where people can take full advantage of the offer.

1. Click Publish when you're ready to give out your Facebook offer.
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How Users Claim a Facebook Offer

When potential customers see your offer on Facebook, they will need to follow these simple steps to claim it:

1. Choose Offers from the left side of Facebook.
2. If there's a promo code, you can copy it, else visit the offer's website for more information, like to print the offer or to checkout online.

Ways to Use Facebook Offers

Facebook Offers are great for entrepreneurs, small businesses, local businesses, and corporations. Here are a few of the offers I have seen so far.

Amazon

Essentially it’s 20% off of a $25 purchase, but somehow it sounds better to get a free $5 that you can apply to anything, anytime.

Sports Authority

The wording on this offer lets fans know it’s valuable! (Who doesn’t want an “exclusive” offer?)

Rosetta Stone

Use an offer like this one to direct customers to your more expensive or featured products.

Digital Marketer

Click on this and you’re directed to an opt-in page. This is a great way to market free content to build your mailing list.

Amy Porterfield

Hosting an event? Use Facebook Offers to find out how many people want to come to your event and drive them to an opt-in page for registration.

The Blog Squad

You can even promote your other social media channels. Like the Blog Squad does here, you can draw attention to your Google+ Hangouts.

As you can see from these examples, you don’t have to have a retail product in order to create an offer. Facebook Offers can be used to:

• Build your mailing list.
• Draw attention to free events.
• Even help you build more authority and recognition across Facebook.

It works for anyone who has at least 100 likes on their Facebook page.

How to set up a Facebook Offer

Setting up a Facebook Offer is simple.

First, go to your Facebook page and, in the status update box, choose Offer. Then choose to create an “In Store,” “Online,” or hybrid (“In Store & Online”) offer.

Depending on whether your offer is in-store online or online, you can create your offer in just three or four steps.

1. Enter a website address and optional coupon code (for online offers).

2. Add a thumbnail image and a 90-character description.

3. Configure the following specific options for your Facebook offer if applicable.

• Limit the number of people who can claim your offer by setting the offer’s expiration date. Scarcity is a great tactic to encourage more people to claim your offer and use it immediately.
• Add a 12- to 13-digit bar code for in-store offers that need to be printed out and scanned at a register.
• Add Terms and Conditions to your offer to add additional details about your offer and make sure everyone knows what they are getting (and can’t argue about it later).

4. Preview your offer. Facebook sends it directly to your email so you you can see what it will look like live and make any changes you think are necessary.

5. Set your budget based on the number of people you would like to reach. This varies based on the number of fans you have. As an example, my budget options for a page with 2,000 fans ranges from $40 (to reach up to 7,800 people) to $400 (to reach up to 65,000 people).

Alternatively, you can choose to promote your Facebook offer using Promoted Posts and Sponsored Stories. Your offer will not be displayed until you choose a Facebook advertising option.

More Ways to Promote Your Facebook Offers

Use the following strategies to make sure your offer gets the most exposure possible.

• Pin your offer to the top of your Facebook page by hovering over your Facebook Offer update, clicking on the edit icon, and selecting Pin to Top. You can also highlight it by clicking on the star icon which will stretch it across both columns of your Timeline.

• Share the direct link to your Facebook Offer to your mailing list, Twitter, LinkedIn, and Google+ audience. This can also help you increase likes for your page.
• Share your page’s Facebook Offer on your personal profile if you don’t mind sharing it with your friends.
• Encourage engagement with comments, likes, and shares. The more popular your Facebook Offer is, the more likely it will show up in the newsfeed.

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